The Florence Residences @ Hougang

The development was built over the former 366-unit HUDC Florence Regency at Hougang Avenue 2. Florence Regency, previously one of the few remaining privatised HUDC estates in the North East region, was sold to Logan Property Developers for $629 million, granting each owner gross proceeds of between $1.84 million and $1.89 million.

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The total site area of The Florence Residences is approximately 389,236 square feet and with a gross plot ratio of 2.8. The future residents of The Florence Residences will enjoy unblocked views as it is just next to the landed housing estates and right across will be the Hougang Stadium and the sports and swimming complex. Other developments that are within The Florence Residences’s vicinity include Stars of Kovan, The Tembusu, Trilive, Kovan Melody, Forest Woods, Bliss @ Kovan, Jade Residences and The Midtown and Midtown Residences, a residential cum commercial development located in the town centre of Hougang.

With most of the units facing North-South, enjoy a breathtaking glimpse of low-rise and landed houses, Hougang Stadium, waterbodies, pools and landscape, far different from the typical Singapore view.
The Florence Residences is also up to standards on technology with smart home features provided, including a smart home gateway complete with camera, as well as a digital lockset at each unit’s main entrance for maximised security. You can truly live in luxury with kitchen appliances, sanitary wares and fittings of the highest quality from reputable sources such as Electrolux, Roca and Grohe.

The new 1410-unit Florence Residences occupies 386,236 sq ft of land in a prime location that is located within walking distance to Hougang and Kovan MRT.  It is approximately 800 m away from Hougang Town Centre, where the Hougang Bus Interchange and Hougang MRT Station are located. The Hougang MRT is operating the MRT North East Line which can seamlessly link future residents of The Florence Residences straight to the Habourfront MRT Station.

The development is also just 2 stations away from Serangoon MRT Interchange Station where the MRT Circle Line is readily available. The Florence Residences is also just 8 MRT Stations away from Little India MRT Interchange Station where its future residents can transit to the MRT Downtown Line and also 9 stations away from the Dhoby Ghaut MRT Interchange which is located in Orchard Road.

For drivers, it will take them approximately 20 minutes of driving to arrive at the Central Business District (CBD) and to get down to the main Orchard Shopping District, it will be approximately 18 minutes of driving. The Florence Residences is also close to the Central Expressway (CTE), the Kallang Paya Lebar Expressway (KPE) and also the Tampines Expressway (TPE) which make driving to various parts of island a breeze.

In terms of dining and shopping amenities, future residents can just head down to Hougang Town Centre where a number of shopping malls are located such as The Midtown, Hougang Mall and Kang Kar Mall. Future residents of The Florence Residences can also head down to the Kovan City, located just approximately 800 m away, where the Heartland Mall and also the Kovan Market and Food Centre are located. The Kovan Market and Food Centre has a number of local food stalls and also wet market stalls which future residents of The Florence Residences can get their fresh market produce and also cheap local food from.

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Schools that are within The Florence Residences’s vicinity include Xinmin Primary School, Holy Innocents’ Primary School, Montfort Junior School, Xinghua Primary School, Yio Chu Kang Primary School, Hougang Primary School, Rosyth School, CHIJ Our Lady of The Nativity, Punggol Primary School, Paya Lebar Methodisy Girls’ Primary School, Zhonghua Primary School, Xinmin Secondary School, Montfort Secondary School, Bowen Secondary School, Yuying Secondary School, Holy Innocents’ High School, Hougang Secondary School, Peicai Secondary School, Serangoon Garden Secondary School, Serangoon Secondary School and Serangoon Junior College.

About the Developer
Logan Property Holdings Company Limited was established in 1996. In 2013, it was listed in the Hong Kong Stock Exchange in 2013. The group received Grade-A qualifications in Property Development, General Construction and Engineering Design, and is well-known for its quality developments abroad in Guangdong, Hong Kong, and the Macau Greater Bay Area. In 2017, the group jumped to 295th in Fortune China’s Top 500 Enterprises, and for the 16th consecutive year, has been holding the award for the Top 20 Financially Strong and Credible Property Enterprises in Guangdong. Despite all that, praise for Logan does not end here. Acesite Park by the company was awarded the 2018 Model Residential Projects of China Real Estate Developers. With such a great economic record, it is no surprise that Logan Property Holdings has come up with yet another elegant development. For any further details about The Florence Residences Contact Us or Send Email To Us.

The Clubhouse features everything you would normally find in a country club – changing rooms, steam rooms, and even a laundrette. Adjourn to the high-ceilinged dining suite or verandah dining for a meal, followed by various entertainment activities to suit all sorts. Have a Karaoke session with loved ones, work out at the gym, lose yourself in a book at the library or even jam out with friends at the Jamming Studio.

The Island Club is a swimmer’s dream, capturing the mystery of discovering a private island. With pools of varying sizes, explore the waters to your heart’s content, or perhaps take an adventure on the Mystery Island. Laze under the warm Singapore sun on the Sun Bathing Lawn, or have some fun in the ripple pools. Decks are aplenty to ensure residents can always find that perfect spot to stretch out and relax.

Keep active in the Wellness Club, featuring a tai-chi Lawn, stepping stones, swings, a yoga lawn, and even two salt pools. Alternatively, the Hydrotherapy Club may be a better fit, with a jacuzzi cove, hydrotherapy pods, a bubble cove, and aqua biking facilities. Or perhaps play with your little ones in the Kids’ Play Club and Kids’ Aqua Club tailored specially for them, where they will surely enjoy the playgrounds, water play features, and two steep and shallow water slides.

The Youth & Fitness Club and the Passion Club eliminate the need to travel outside your home to exercise or engage in recreation. Play badminton right in your condo-club, catch a movie at the outdoor screening, or scale the bouldering wall. At the Passion Club, three facilities are dedicated to bikers, while there is also a jogging track, short mat bowling lawn, putting green, ikebana pavilion and a car wash bay.

Meditate in the Tranquility Club by relaxing in the garden hammock, playing a game of giant outdoor chess, or taking a walk through one of the many gardens. You do not need to search any further for nature trails as the Garden Club brings to you all kinds of nature walks filled with exotic flora. From the Heliconia Garden Walk to the Palm Garden, explore the Fragrance and Herb Gardens, or admire the many plants in the Green Fingers Garden.

On those days where you would rather eat in, why settle for an instant meal? Simply pay a visit to the Gourmet Club and indulge your senses in a vast selection of delectable food – from Italian to Chinese, Japanese to Western. In the evenings, enjoy a drink and a chat at the Wine & Chill Pavilion with your fellow residents.
This one-of-a-kind landscape concept was inspired by Biophilia Design, with a love of life and the living world. The idea goes beyond aesthetics by incorporating natural green elements to inspire freedom and interaction with nature. Become attuned to your mental state and discover the ultimate balance and calm entwined with a sense of closeness to the living things that surround you.

Never feel a dull day living at the Florence Residences. As an addition to the club experience, you will be entitled to complimentary classes and workshops hosted literally at your doorstep. You can also feel pampered with a concierge service to add convenience to your needs.

Those who drive can enjoy great connectivity via the 8 minutes’ drive to KPE, 13 minutes’ drive to CTE and 14 minutes’ drive to TPE. Drop your loved ones off at Kovan or Hougang MRT Stations at just a 5 minutes’ drive away, or shop at the NEX Mall with friends and family after a short 8-minute drive. Other notable malls close by are Heartland Mall, Hougang Mall, Hougang 1, Plaza Singapura, My Village Mall, and Waterway Point. With so many available options for leisure and play, you are sure to be spoilt for choice.

Schools
For families with young children, education will not be a worry as the Florence Residences provides fast and easy travel to numerous educational institutions, from pre-schools to primary schools and even international schools. Be it primary, secondary, or tertiary education, you will be sure to find the perfect institution to enhance your child’s learning. In fact, an upcoming Singapore Institute of Technology (SIT) campus is planned to be in Punggol North, being Singapore’s fifth autonomous university. This will undoubtedly open up new job opportunities especially for those living nearby.

Location
The area around Florence Residences is looking forward to a number of new offices and establishments opening up very soon. Find your dream job at the new Seletar Airport, new offices at Serangoon Central or perhaps the Punggol New District.

Live in the midst of an up-and-coming industrial and commercial hub, with multiple establishments nearby such as Lorong Halus Industrial Park, Defu Industrial Park and Tai Seng Industrial Estate.

The Serangoon Sub Region Centre, where Serangoon Central will be located, promises exciting new commercial developments, providing opportunities for businesses to have alternate office spaces outside the city area. This development invariably leads to brand new employment opportunities for individuals outside the city.

Serangoon Sub Region Centre is also full of potential growth, aiming to provide an integrated daycare facility and family medicine centre at Serangoon Central, and the Greenwich V, a new retail destination offering fresh shopping and dining alternatives. Serangoon residents can relax at one of the many neighbourhood parks in convenient locations within their housing estates. The many options for relaxation and entertainment do not just stop there – in the coming years, residents will also get to enjoy the brand new 17-hectare Serangoon North linear park along Ang Mo Kio Avenue 5, as well as a new plaza and a new pedestrian mall at Serangoon Central. With all these vibrant spaces, residents will have plenty of activities to fill their time with, all without needing to travel far from home.

Amenities
The location of the Florence Residences also opens one up to a wide variety of food from all sorts of cultures. Savour Western delicacies from eateries such as Lola’s Café and Ice Edge Café, local delights such as Punggol Nasi Lemak and Heng Long Teochew Porridge, and international cuisine from Yaowarat Thai Kway Chap and Tachinomiya Japanese Bar. If you are unable to decide on what to eat, why not pay a visit to the nearby food centres Chomp Chomp Food Centre and Hougang Hainanese Village Centre to have a look at the variety of food available in this vicinity.

One notable landmark is Serangoon Garden Circus, a laid-back low-rise enclave appealing to one’s simple pleasures. Find numerous local food treasures amidst a cosy village-like ambience that no other food hangout could hold a candle to. The best thing is, Serangoon Garden is recognised as an identity node which will be retained. Future street block and development plans will be formulated around future improvement and development of this area. Create memories with your loved ones and friends with a heritage that will last a lifetime.

Live right next to the new Seletar Airport, a two-storey, 10,000 sq m terminal that is expected to be able to handle up to 700,000 passengers a year. Serving affordable flight options from Singapore to several travel destinations, this alternative international tourism and air hub will complement Changi Airport as one of the best air terminals in the world.

With all these exciting perks, now is the best time to make Kovan your home. Claim your unit at the Florence Residences and reap the rewards of settling down in the centre of a bustling hub.