The SEN Price (Quick Overview)
The SEN is priced as a quantum-first entry into Bukit Timah, rather than a premium or MRT-driven development.
Prices typically start from around $993K+, with larger units reaching above $3.3M+, placing it among the more accessible options within District 21.
What buyers are evaluating here is not just location — but whether the entry quantum justifies the trade-offs:
- access to Bukit Timah at a lower price
- practical layouts for own-stay use
- manageable long-term affordability
balanced against:
- lack of MRT frontage
- fewer lifestyle or integrated features
- lower investment-driven appeal
The key question is:
Does the lower entry quantum justify the trade-off in convenience and positioning?
A structured view of remaining units and pricing tiers can help clarify current positioning.
Explore the Full The SEN Analysis
This article is part of the full The SEN cluster:
- The SEN Review – project positioning, buyer suitability, and long-term decision framework
- The SEN Floor Plan Analysis – layout efficiency, unit mix, and stack considerations
- The SEN Showflat Guide – viewing strategy, project presentation, and on-site buyer evaluation approach
Together, these articles provide a structured analysis of the project’s positioning, pricing framework, layout strategy, and viewing considerations.
Buyers who are still learning how Singapore new launches are typically evaluated may also find the New Launch Condo Guide helpful before comparing individual projects.
The SEN Entry Price and Indicative Pricing
Entry prices vary depending on unit type, with different pricing tiers reflecting layout size, stack positioning and remaining availability.
Indicative pricing is not fixed across all units, as psf and total price can differ based on floor level, facing and unit configuration.
Buyers typically assess both entry price and indicative pricing ranges together, rather than relying on a single price point.
The SEN Key Facts
- Tenure: 99-year leasehold
- Location: Bukit Timah (District 21)
- MRT: Beauty World MRT (DTL)
- Unit Types: 1 to 4 Bedroom
- Entry Price: ~$993K+
- Price Range: ~$993K – $3.3M+
- PSF: ~$2,0XX – $2,2XX psf
- Positioning: Entry Bukit Timah residential development
- Best For: HDB upgraders and own-stay buyers seeking District 21 entry
The SEN Latest Pricing and Available Units (Live Snapshot)
The table below reflects the latest available units, pricing ranges and psf variation based on current remaining inventory.
| Type | Size (sqft) | PSF Range | Price Range | Available |
|---|---|---|---|---|
| 2 Bedroom | 678-732 | $2,235 – $2,727 | $1,530,000 – $1,859,000 | 61/110 |
| 2 Bedroom + Study | 764-775 | $2,255 – $2,534 | $1,732,000 – $1,963,000 | 49/57 |
| 3 Bedroom | 872-1109 | $2,252 – $2,699 | $2,035,000 – $2,804,000 | 42/90 |
| 3 Bedroom + Study | 1259 | $2,280 – $2,666 | $2,871,000 – $3,356,000 | 39/40 |
| 4 Bedroom + Study | 1453 | $2,299 – $2,666 | $3,341,000 – $3,873,000 | 34/40 |
Current availability remains broadly distributed across 2-bedroom to 4-bedroom + study layouts, with recent take-up gradually reducing options within the core 2-bedroom and 3-bedroom segments.
Within the 2-bedroom category, both standard and study variants continue to offer meaningful choice, although availability is steadily tightening across these configurations.
The 3-bedroom segment remains well represented and continues to form the core of the project’s family-oriented positioning, with gradual reduction reflecting ongoing upgrader demand rather than rapid take-up.
Larger 3-bedroom + study and 4-bedroom + study units remain relatively available, forming a secondary layer of supply for households prioritising additional space rather than entry-level affordability.
At this stage, buyers are typically comparing within the 2-bedroom and 3-bedroom segments — where real choice still exists — rather than selecting from a narrow pool of remaining units.
Most buyers at this stage are still evaluating multiple layout options rather than narrowing down to a fixed shortlist.
Availability and pricing may change depending on remaining inventory and release phases, with current options still broadly distributed across multiple own-stay-oriented layout segments.
For a full breakdown of unit mix, layout distribution and stack considerations, refer to The SEN Floor Plan Analysis.
How The SEN Pricing Should Be Interpreted
The SEN pricing is not driven by MRT proximity or premium positioning. It is structured as a quantum-driven entry into the Bukit Timah market, where buyers prioritise affordability within the district over connectivity or lifestyle factors.
Buyers are typically weighing:
- access to Bukit Timah address at lower entry quantum
- practical layouts for owner-occupier use
- overall affordability within District 21
against:
- lack of immediate MRT frontage
- fewer lifestyle or integrated elements
- less investment-driven demand
The pricing works best when viewed as a functional entry decision, rather than a premium or lifestyle purchase.
Comparison With Nearby Developments
| Development | Tenure | Positioning |
|---|---|---|
| Narra Residences | 99-year | Nature-centric |
| The Myst | 99-year | Residential |
| 8@BT | 99-year | MRT-led |
| The Reserve Residences | 99-year | Integrated |
| Verdale | 99-year | Low-density |
Narrowing Down The SEN Options
If you are comparing The SEN with nearby projects, the key differences typically come down to MRT proximity, pricing levels and residential environment.
Get a clearer view of which unit types and price tiers are worth considering based on your budget and holding horizon
Factors Influencing The SEN Pricing
The SEN pricing is driven by three key factors:
- District entry positioning – One of the more accessible entry points into Bukit Timah.
- Owner-occupier demand – Strong appeal to HDB upgraders and first-time private buyers.
- Non-MRT positioning – Pricing reflects a trade-off between affordability and connectivity.
Within the project, pricing varies based on stack orientation, road proximity, facing and layout efficiency.
The SEN Price Tiers by Unit Type
| Unit Type | Size Range | Entry Price | Typical Buyer |
|---|---|---|---|
| 1 Bedroom | 452 sqft | From ~$993K | Singles / entry-level buyers |
| 2 Bedroom | 678–775 sqft | From ~$1.499M | Couples / HDB upgraders |
| 3 Bedroom | 872–1,109 sqft | From ~$1.936M | Core family segment |
| 3 Bedroom Prestige | 1,259 sqft | From ~$2.8M+ | Larger families / lifestyle buyers |
| 4 Bedroom + Study | 1,453 sqft | From ~$3.3M+ | Multi-generational households |
Buyers typically evaluate The SEN based on total quantum, district entry affordability and long-term usability, rather than psf alone.
Unit Types and Buyer Direction
1 Bedroom
Primarily entry-level positioning, but with limited investor appeal due to weaker rental drivers compared to MRT-led projects.
2 Bedroom
The most balanced segment, combining affordability, usability and broader resale demand, especially among HDB upgraders.
3 Bedroom
Core demand segment aligned with owner-occupier families seeking Bukit Timah entry without premium pricing.
3 Bedroom Prestige
Targets buyers seeking larger layouts within District 21, but introduces higher quantum sensitivity.
4 Bedroom + Study
Niche segment with higher absolute pricing and a narrower buyer pool, leading to potentially slower resale liquidity.
Who The SEN Pricing Is Most Suitable For
The SEN tends to suit buyers who:
- prioritise entry into Bukit Timah at manageable quantum
- focus on long-term own-stay rather than short-term gains
- value practicality over positioning
It is more aligned with:
- HDB upgraders entering private property
- first-time private buyers
- owner-occupiers seeking District 21 exposure
It is less aligned with:
- investors targeting rental demand
- buyers seeking MRT convenience
- buyers looking for premium lifestyle positioning
Affordability Considerations
Affordability at The SEN is primarily a quantum decision, not a psf comparison.
Buyers are typically evaluating:
- whether total price fits comfortably within budget
- long-term repayment sustainability
- trade-offs between location and convenience
This makes affordability here about entry feasibility, rather than maximising value metrics.
Pricing Structure and Market Positioning
The SEN is positioned as:
- a functional residential development
- within the Bukit Timah / District 21 area
- targeting practical owner-occupier demand
Pricing reflects:
- accessibility into the district
- layout usability
- non-MRT positioning
This is not a premium or lifestyle-driven project.
It is a quantum-first entry project.point into District 21.
The SEN Pricing, Promotions and Release Structure
Pricing is typically structured in phases rather than direct discounts.
What buyers often refer to as “discounts” or “promotions” usually reflects differences in entry positioning and unit selection, rather than explicit price reductions.
This means pricing advantages are generally linked to availability and unit choice, rather than headline discounts.
The SEN Pricing FAQs
1) Why is The SEN priced lower than some Bukit Timah projects?
The SEN is not MRT-fronting and does not carry integrated or premium positioning. This allows it to offer lower entry quantum within District 21. Buyers are trading off convenience for affordability. This is a deliberate positioning.
2) Does The SEN prioritise affordability over location advantages?
Yes, affordability is the main driver. While it still benefits from a Bukit Timah address, it does not compete on MRT proximity or lifestyle features. Buyers typically focus on entry feasibility. Location is secondary to quantum.
3) Why do buyers focus on total price instead of psf at The SEN?
Because affordability is the main decision factor, buyers prioritise total quantum over psf. This determines loan eligibility and repayment comfort. Psf becomes less relevant in this context. It is a budget-driven decision.
4) What is the main trade-off at The SEN?
The key trade-off is affordability versus convenience. Buyers gain access to Bukit Timah at a lower price but with less MRT connectivity and fewer amenities. This affects daily convenience. It is a practical compromise.
5) Is The SEN more for own stay or investment?
The SEN is primarily suited for own-stay buyers. Its pricing and positioning do not strongly support rental-driven demand. Buyers are typically planning for long-term occupancy. It is not structured as an investment-led project.
6) Who is The SEN most suitable for?
It is best suited for buyers entering private property for the first time within District 21. This includes HDB upgraders and owner-occupiers. It is less suitable for investors or buyers seeking premium positioning. Suitability depends on budget priorities.
Final Thoughts on The SEN Pricing
The SEN is best understood as a practical District 21 entry-point project, rather than a transport-led or prestige-driven development.
Its pricing makes the most sense when viewed through:
- relative affordability within Bukit Timah
- functional own-stay positioning
- longer-term livability rather than headline hype
rather than comparisons based purely on psf or central-location appeal.
Buyers who prioritise a more manageable entry quantum and a quieter residential setting are more likely to find the pricing aligned. Those seeking stronger MRT-led convenience, more compact investor-friendly formats or a more premium lifestyle proposition may find other options more suitable.
Ultimately, The SEN is not about paying for scarcity or status.
It is about whether the project offers a practical and sustainable path into private housing within District 21.
Evaluating The SEN Against Other Options
A structured breakdown of current availability, pricing tiers and stack considerations can be provided for easier comparison.
Details submitted below will receive the latest available units and information.